Elvis or Coca-Cola

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Possible Answers:

ICON.

Last seen on: LA Times Crossword 24 Nov 21, Wednesday

Random information on the term “ICON”:

Charles Sanders Peirce began writing on semiotics, which he also called semeiotics, meaning the philosophical study of signs, in the 1860s, around the time that he devised his system of three categories. During the 20th century, the term “semiotics” was adopted to cover all tendencies of sign researches, including Ferdinand de Saussure’s semiology, which began in linguistics as a completely separate tradition.

Peirce adopted the term semiosis (or semeiosis) and defined it to mean an “action, or influence, which is, or involves, a cooperation of three subjects, such as a sign, its object, and its interpretant, this trirelative influence not being in any way resolvable into actions between pairs”. This specific type of triadic relation is fundamental to Peirce’s understanding of “logic as formal semiotic”. By “logic” he meant philosophical logic. He eventually divided (philosophical) logic, or formal semiotics, into (1) speculative grammar, or stechiology[citation needed] on the elements of semiosis (sign, object, interpretant), how signs can signify and, in relation to that, what kinds of signs, objects, and interpretants there are, how signs combine, and how some signs embody or incorporate others; (2) logical critic, or logic proper, on the modes of inference; and (3) speculative rhetoric, or methodeutic, the philosophical theory of inquiry, including his form of pragmatism. His speculative grammar, or stechiology, is this article’s subject.

ICON on Wikipedia