Flog

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it’s A 4 letters crossword definition.
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Possible Answers:

FLAY.

Last seen on: The Telegraph – QUICK CROSSWORD NO: 704 – Nov 21 2021

Random information on the term “Flog”:

A fake blog (sometimes shortened to flog or referred to as a flack blog) is an electronic communication in the blog format that appears to originate from a credible, non-biased and independent source, but which in fact is created by a company or organization for the purpose of marketing a product, service, or political viewpoint.: 68  The purpose of a fake blog is to inspire viral marketing or create an internet meme that generates traffic and interest in a product, much the same as astroturfing (a “fake grassroots” campaign).

A fake blog is akin to industry-supported “astroturf” efforts that pose as legitimate grassroots activity. Fake blogs are corrupted forms of public relations, which as a discipline demands transparency and honesty, according to the Public Relations Society of America’s code of ethics and the Word of Mouth Marketing Association’s code of ethics. Authenticity and transparency are important in social networking and blogging, as these codes of ethics attest. The UK Chartered Institute of Public Relations’ social media guidelines cite the Consumer Protection from Unfair Trading Regulations 2008 and state that both astroturfing and fake blogs are not permitted.

Flog on Wikipedia