Personal magnetism

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it’s A 18 letters crossword definition.
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Possible Answers:

IT FACTOR.

Last seen on: –LA Times Crossword 12 Nov 19, Tuesday
NY Times Crossword 24 Aug 19, Saturday

Random information on the term “Personal magnetism”:

Superficial charm (or insincere charm or glib charm) is the tendency to be smooth, engaging, charming, slick and verbally facile.

The phrase often appears in lists of attributes of psychopathic personalities, such as in Hervey M. Cleckley’s The Mask of Sanity, and Robert D. Hare’s Hare Psychopathy Checklist.

Associated expressions are “charm offensive”, “turning on the charm” and “superficial smile”.

Classical rhetoric had early singled out the critical category of the superficial charmer, whose merit was purely verbal, without underlying substance.

Contemporary interest in superficial charm goes back to Hervey M. Cleckley’s classic study (1941) of the sociopath: since his work it has become widely accepted that the sociopath/psychopath was characterised by superficial charm and a disregard for other people’s feelings. According to Hare, “Psychopathic charm is not in the least shy, self-conscious, or afraid to say anything.”

Personal magnetism on Wikipedia