Pong company

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Possible Answers:

ATARI.

Last seen on: NY Times Crossword 5 Jun 21, Saturday

Random information on the term “ATARI”:

The golden age of arcade video games was the period of rapid growth, technological development and cultural influence of arcade video games, from the late 1970s to the early 1980s. The period began with the release of Space Invaders in 1979, which led to a wave of shoot ’em up games such as Galaxian and the vector graphics-based Asteroids in 1979, made possible by new computing technology that had greater power and lower costs. This led to the rise of video game arcades, where popular video game genres included space shooters (such as Space Invaders, Asteroids, Defender, Galaga and Centipede) and character action games (such as Pac-Man, Donkey Kong and Frogger). There was also a rise in the appearance of video games in other media including songs, cartoons and movies (most notably the 1982 film Tron).

Although the exact years differ, most sources agree the period was from about the late 1970s to early 1980s. Technology journalist Jason Whittaker, in The Cyberspace Handbook, places the beginning of the golden age in 1978, with the release of Space Invaders. Video game journalist Steven L. Kent, in his book The Ultimate History of Video Games, places it at 1979 to 1983. The book pointed out that 1979 was the year that Space Invaders (which he credits for ushering in the golden age) was gaining considerable popularity in the United States, and the year that saw vector display technology, first seen in arcades in 1977 with Space Wars, rise to prominence via Atari’s Asteroids. However, 1983 was the period that began “a fairly steady decline” in the coin-operated video game business and when many arcades started disappearing.

ATARI on Wikipedia