Prime time?

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it’s A 11 letters crossword definition.
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Possible Answers:

HEYDAY.

Last seen on: LA Times Crossword 3 Jun 19, Monday

Random information on the term “Prime time?”:

Drive time refers to that daypart in which radio broadcasters can reach the largest number of people who listen to car radios while driving, usually to and from work. Drive-time periods are when the number of radio listeners in this class is at its peak and, thus, commercial radio can generate the most revenue from advertising. Drive time usually coincides with rush hour.

Mainstream stations employ high-status presenters for drive time shows. In the United States, popular national hosts who are associated with morning drive include Howard Stern, Ryan Seacrest and Steve Inskeep, while Sean Hannity is associated with afternoon drive on the East Coast.

Drive time often includes a heavier run of traffic reports, for which many stations employ their own helicopters or hire a third-party traffic reporting service.

For popular music-oriented stations, morning drive-time is typically dominated by the “morning zoo” genre of radio program, with the afternoon portion is often given over to music (often in commercial-free blocks, especially in markets with long commute times) and light entertainment features. For talk radio stations, drive time is characterized by regular news updates, as well as extremely frequent updates on traffic and weather forecasts to help commuters get to and from work. Primary news radio stations are almost always local during this time period.

Prime time? on Wikipedia