Social media phenomenon

This time we are looking on the crossword puzzle clue for: Social media phenomenon.
it’s A 23 letters crossword definition.
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Possible Answers:

MEME.

Last seen on: NY Times Crossword 14 Feb 20, Friday

Random information on the term “MEME”:

Meme is a department of Southwest Region in Cameroon. The department covers an area of 3,105 km² and as of 2005 had a total population of 326,734.The capital of the department lies at Kumba.

The department is divided administratively into 4 communes and in turn into villages.

MEME on Wikipedia