Stock ticker symbol for a longtime clothing brand

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Possible Answers:

LEVI.

Last seen on: NY Times Crossword 21 Nov 21, Sunday

Random information on the term “LEVI”:

A denim jacket, also called a jean jacket or trucker jacket, is a jacket made from denim. Introduced in the United States in the late 19th century, it has been a popular type of casual apparel with both men and women and has been described as an iconic element of American fashion. Though a staple of western wear, the denim jacket has also enjoyed a more general appeal.

The first recorded denim jacket is part of the collection of the German Historical Commission of the Rhineland (Stiftung Historische Kommission für die Rheinlande 1789-1815) and dates back to the years 1805/1810. In the United States the first recorded denim jacket is from about 1880 which was from the German business man Levi Strauss, approximately ten years after he had invented jeans as a new type of work apparel intended for use by cowboys, miners, and railroad workers. The “Type III” denim jacket, introduced by Levis Strauss & Co. in 1962,[a] has been described as the Denim jacket “to rule them all”. Also known as “the trucker jacket”, design elements of the Type III include a tapered style, welt hand pockets, and bar tacks which hold down chest pocket and sleeve openings.

LEVI on Wikipedia